Sun Life Launches “Byahero Protect” for On-The-Go Filipinos

In keeping with its commitment to help Filipinos stay financially protected, Sun Life of Canada (Philippines), Inc. (Sun Life) launches Byahero Protect, a digital insurance product that covers accidents and provides additional benefits for those that may happen during land travel.

Exclusively available to registered members of Lazada for only ₱100, Byahero Protect provides a coverage of ₱25,000 in case of accidental death or dismemberment, with additional payout and burial benefits if the death was due to a land travel accident. Aside from these, a daily hospitalization income benefit worth ₱250 a day for up to a maximum of 10 days will also be given in case the insured is hospitalized because of a land-travel accident, plus an additional amount if confined in the hospital’s intensive care unit.

Availing Byahero Protect takes only a few easy steps. The Lazada member simply has to visit the Sun Life Flagship Store on Lazada, add Byahero Protect to his cart, and proceed with check-out. Once payment has been completed, a registration link will be sent to his registered email address within two (2) business days. He needs to click the link and complete the registration process to receive his electronic Proof of Coverage via email. This will signal the start of his coverage.

“As Filipinos find their way in the new normal, more and more will be venturing out on the roads to pursue their livelihood. Staying financially protected is paramount more than ever, especially if they have loved ones who rely on them,” says Sun Life Philippines CEO and Country Head Benedict Sison. “With Byahero Protect, we can help alleviate worries so they can focus on being productive and getting home safely to their families. This is our way of reinforcing our commitment to help Filipinos secure a brighter future.”

With Byahero Protect, Sun Life further strengthens its suite of Digital Easy Affordable Life insurance (D.E.A.L.) products, which includes Life Armor, Family Armor, and Personal Accident Armor. All these may be availed through Lazada, as part of Sun Life’s efforts to make insurance more inclusive for Filipinos.