For PR success with Gen Z, authenticity is key. Explore how to weave real stories and transparent messaging into your strategies for engaging this vital demographic.
To capture the attention of Millennials and Gen Z, brands must implement 7 strategic PR tactics emphasizing authenticity, personalization, and social responsibility.
As technology propels reputation management forward, understanding AI's role in monitoring online sentiment will help brands stay ahead of potential crises in 2024.
Building a resilient brand amidst crisis is possible with effective strategies. After a crisis, focusing on recovery and leveraging lessons learned can shift the narrative from negative to positive. Here’s how to rehabilitate your reputation.
By sharing individual narratives, brands can bridge the gap between themselves and their consumers, fostering loyalty that withstands market fluctuations.