Pru Life UK, the country’s leading life insurer, welcomed the Year of the Fire Horse with a vibrant Chinese New Year celebration and parade along Escolta Street in Binondo. The event brought together families, partners, and members of the local community for a festive display of prosperity and unity to mark the start of the new year.

The celebration featured a short program followed by a colorful parade honoring long-standing Chinese New Year traditions. Inspired by the Year of the Fire Horse—an enduring symbol of power, courage, and decisive progress—the event also underscored the importance of moving forward with purpose and preparation.

“Chinese New Year is a season of fresh beginnings, resilience, and momentum for growth. It reminds us that each year brings renewed energy, purpose, and opportunity to build a better future,” said Sanjay Chakrabarty, Pru Life UK President and CEO.

This year’s celebration is especially meaningful as Pru Life UK marks its 30th anniversary. For three decades, the company has stood alongside Filipino families through milestones and uncertainties alike, remaining steadfast in its mission to protect every life and every dream entrusted to its care.

“During festive seasons like today, families come together to look ahead with hope. Beyond these moments, our customers Count on PRU throughout every stage of their lives. They rely on us in moments of joy, in times of challenge, and in the everyday decisions that shape their futures. That trust is both our privilege and our responsibility,” Chakrabarty added.

As festivities concluded along historic Escolta Street, Pru Life UK reaffirmed its commitment to being a trusted life partner to Filipinos, helping them face the year ahead with confidence and assurance.